The main goal of our film is to demonstrate how Spotify is played no matter the emotion felt. We aim to express how this music streaming platform allows the users to feel connected to their feelings and creates a community of listeners along the way. Spotify has created connections and developed strong relationships with their users as people rely on this platform a significant amount. 

This brand is a valuable tool for users to indulge and explore their emotions. No matter where you are or who you are, it allows you to relive certain moments through music and transports you to different memories. It builds up on the idea of connecting to your inner-self and to others. 

The platform prides themselves on being innovative, playful and collaborative. The ethos is to inspire others whilst being inspired by the variety of listeners. Our film represents these values through the blending of different stories of four main characters together. It aims to create a sense of nostalgia, happiness and tranquility. The characters are situated in the same environment on a tube, and are going through a mutual experience of listening to Spotify. 

We aim to reflect on Spotify’s inclusivity and diversity through our characters, the environments where we filmed and the music that we used. These reinforce the brand’s values throughout the film. This ad-campaign also represents our main audience who are young adults, mainly Millennials and Gen-Z. Our film reflects the target audience through the playful and dynamic everyday scenarios shown. 

The filming played a key role in getting the right message across, which is that Spotify is there for every mood. The techniques consisted of a variety of close-ups which created an element of suspense at the start of the film. We also use wide shots at the end to reveal the bigger picture and connect the short stories of our characters. Furthermore, the edit consisted of numerous jump cuts to enhance this idea of the flashbacks of memories the characters’ were thinking about at the time of the tube journey.